As Chief Marketing Officer at Stanley Black & Decker, Mike Simpson understands the power of emotion. “People will forget what you said, they’ll forget what you did, but they’ll never forget what you made them feel,” Simpson said at a recent Association of National Advertiser’s conference.
When he’s not launching marketing campaigns or signing community partnerships with giants such as FC Barcelona and Ferrari, Simpson is home with his wife, two kids—soon to be three—and a pair of miniature dachshunds. A long-time admirer of Make-A-Wish, his relocation to Connecticut finally gave him the chance to get more involved. “As a father, I cannot imagine the feeling of being told my child is unwell. The opportunity to brighten up the lives of others at a time of great uncertainty is just something that must be done,” Simpson shared about the inspiration behind his new role.
When imagining his own wish, Simpson—a car enthusiast—found inspiration in the opening scene of the 2003 heist film, The Italian Job, “My wish would be to drive a Lamborghini Mura along the Great St. Bernard Pass in Switzerland.”
For more information about Make-A-Wish Connecticut, visit ct.wish.org.